Audience & Institution Essay

In the 21st century, the film industry is continuously growing and getting more popular around the world. For filmmakers to capture the people's eye, they're constantly using their marketing skills. Marketing is crucial in the film industry. It allows movie creators to promote their film before it comes out in theaters.

Marketing is essential for films to gain more potential viewers. Using marketing effectively will produce more excitement for the movie as well. Sometimes, creators would collaborate with companies to generate more hype.  For example, in the case study for Spiderman Homecoming, one of the marketing strategies they used was synergy. The movie partnered with a popular cereal to promote the film. One morning, I went grocery shopping with my mom at Target. We were in the cereal aisle and I noticed on the Cinnamon Toast Crunch box a label promoting the production of Spiderman Homecoming. Also, the Spider-man homecoming marketing team created merchandise before the movie came out. In stores such as target, the team created action figures so that kids can be thrilled about the movie. The effectiveness of marketing will benefit the outcome of the film because many more people would like to see it.

In addition, in the movie "Ugly Dolls", they promoted their movie by using posters and trailers including popular celebrities. In the article, "Ugly Dolls-Marketing Recap" one of the posters included "One set of characters features each of the Uglys against a brightly colored backdrop, with their name as well as the name of the star providing its voice prominently displayed." The colorful posters including the celebrity's names gain attention from the celebrity's fan base. In the "Ugly Dolls" case study, the marketing team also promoted the movie by featuring the characters in the movie tied with the musician using their voice. This marketing strategy helped the film because it included musicians/actors who are known and have a lot of fans. When I watched the trailer, I noticed a lot of musicians such as Kelly Clarkson, Blake Shelton, and Pitbull. Each of these celebrities has large followings which attract more attention from their fans to watch the movie. Personally, if it weren't for me being a fan of these musicians, I wouldn't have heard nor watched the movie. This shows the importance of marketing because it can reel in many more viewers.

Furthermore, in a very known movie, "Black Panther" it was very successful due to their brilliant marketing techniques. Months before the release of the movie, I've been introduced to many advertisements for the movie. For starters, the marketing team used cross-promotion to debut the trailer of the movie. In the case study, they debuted the trailer during the NBA finals game. The NBA finals are known for having many viewers across the U.S tune in to watch the game. This was a very good technique every viewer that was tuned in was exposed to the trailer. In result, it gained much media attention and viewers. Not only that, the movie's soundtrack gained a lot of attention.  The soundtrack included artists such as Kendrick Lamar, The Weeknd, Khalid, Swae, SZA, and more. One of my personal favorites is the song "All the Stars." The soundtrack gained a lot of popularity standing Number one on the Billboard 200. With the A-list celebrities involved it helped boost the hype for the movie. The effectiveness of the marketing they used to promote the movie allowed the film to make $361 million in its first weekend alone.

To conclude, marketing plays a vital role in the film industry. Marketing Strategies are essential for a film to be successful. A film should be advertised for potential watchers to try and realize it is coming out. The more viable the advertising procedure is, the more watchers the film is going to receive.

Extract Practice Essay- “24”

In the extract, “24”, the scene took place in an interrogation room. The director creates a suspenseful yet dramatic space between the two actors. The author is trying to conduct a tense tone between each character within the film. Therefore, displaying the true feeling and tone of an interrogation room. 

In the first scene, it opens up with a close-up of a woman in an interrogation room. the lighting in the room is very low which creates suspense. Eventually, the director uses the eye-line match to show the woman looking at the man walking in the room. While this is all happening, the director includes incidental music to intensify the scene. The director includes props as well. For example, when the man comes into the room, he drops a folder filled with papers on the table.  It leaves the audience questioning what is about to go on during the interrogation.   

In the next scene, the dialogue starts between characters. The topic at hand is a dangerous bomb that the woman knows about. The interrogator attempts to take control of the conversation to receive information about the bomb. As the interrogation continues, the director uses a shot-reverse-shot. The author's editing choice for this part helps the audience capture the passive mood coming from the actors.  

The directors use of camera movements, sound, editing, and misenscne was to create a sense of severity in the interrogation. The topic at hand was about a bomb, which the is a serious topic at hand. The characters dialogue about the bomb followed with the scenery and sound displayed shows that the director wanted to create an intense atmosphere appealing to the topic at hand. 

My Creative Critical Reflection Interview!

In this Creative Critical Reflection, I reflected on the start to finish of the movie. I created my CCR to be like an interview to make it more engaging. I also included inserts to make it more interesting. The CCR was interesting to make because I was able to show my editing skills as an individual.  

The Final Task!

From the beginning to the end of this movie, it brought my creative side out of all of the projects. I always wondered what it was like to create a movie and I'm happy that I was able to create one. Our storyboard was ten pages long of really good ideas. My group members and I collaborated on the movie really well. Luckily, we were all on the same page and we planned accordingly for things to go smooth. As a group, we were very impressed with the outcome.

A Very Fun Music Video!

The music video is one of my memorable moments in this class! Music is one of the things that I enjoy the most and to be able to create a music video to one of my favorite songs was really fun. It was a cool experience to plan out the storyline for the movie and actually filming it in the real world. It was my second project that we were assigned so far in the class and I was getting more comfortable with the editing software. As a group, we had a lot of fun creating the video.

My First Production: Nestle Commercial

 

  At the beginning of the year, I was assigned my first project. This project was the first time I was exposed to the editing software and learning how to edit. It was also my first time using a storyboard and creatively coming up with a story. Looking back, I learned a lot from the beginning of this class to right now. The commercial is a reminder of the progress that I made throughout the course.

Continuing the Editing Process

As the editing process continues, we worked on adding transitions to the first 58 seconds in the movie . So far, we had music, titles, and a movie title. We utilized transitions that were already on iMovie. For example, for the transition after the movie title we chose to do a dissolve. We also included a split screen. For the split screen we used a swipe for the transition. iMovie also had sound effects. They had a variety of sound effects to choose from. However, most of them were not needed for the movie. However, they did have a sound effect that we could use. We used the sound effect “Door Close”.

  For more insight, we looked on Youtube, for examples on how to use transitions on the software. We were interested on a few transitions. Some of these transitions were shattered glass, dissolve, black horizontal, and clock wipe. She also looked onto the sound effects that the software had to offer. After listening to a few, we were not intrigued by what they had. The sound effects were either exagerated or did not sound realistic. However, we came across one that we may consider which was the "Door close' sound effect. Due to the Coronavirus,  it’s been difficult to edit. We had to work together from home  because of social distancing. Luckily, we found a way to get all the footage from our own computers so that everyone will be able to edit.