In the 21st century, the film industry is continuously growing and getting more popular around the world. For filmmakers to capture the people's eye, they're constantly using their marketing skills. Marketing is crucial in the film industry. It allows movie creators to promote their film before it comes out in theaters.
Marketing is essential for films to gain more potential viewers. Using marketing effectively will produce more excitement for the movie as well. Sometimes, creators would collaborate with companies to generate more hype. For example, in the case study for Spiderman Homecoming, one of the marketing strategies they used was synergy. The movie partnered with a popular cereal to promote the film. One morning, I went grocery shopping with my mom at Target. We were in the cereal aisle and I noticed on the Cinnamon Toast Crunch box a label promoting the production of Spiderman Homecoming. Also, the Spider-man homecoming marketing team created merchandise before the movie came out. In stores such as target, the team created action figures so that kids can be thrilled about the movie. The effectiveness of marketing will benefit the outcome of the film because many more people would like to see it.
In addition, in the movie "Ugly Dolls", they promoted their movie by using posters and trailers including popular celebrities. In the article, "Ugly Dolls-Marketing Recap" one of the posters included "One set of characters features each of the Uglys against a brightly colored backdrop, with their name as well as the name of the star providing its voice prominently displayed." The colorful posters including the celebrity's names gain attention from the celebrity's fan base. In the "Ugly Dolls" case study, the marketing team also promoted the movie by featuring the characters in the movie tied with the musician using their voice. This marketing strategy helped the film because it included musicians/actors who are known and have a lot of fans. When I watched the trailer, I noticed a lot of musicians such as Kelly Clarkson, Blake Shelton, and Pitbull. Each of these celebrities has large followings which attract more attention from their fans to watch the movie. Personally, if it weren't for me being a fan of these musicians, I wouldn't have heard nor watched the movie. This shows the importance of marketing because it can reel in many more viewers.
Furthermore, in a very known movie, "Black Panther" it was very successful due to their brilliant marketing techniques. Months before the release of the movie, I've been introduced to many advertisements for the movie. For starters, the marketing team used cross-promotion to debut the trailer of the movie. In the case study, they debuted the trailer during the NBA finals game. The NBA finals are known for having many viewers across the U.S tune in to watch the game. This was a very good technique every viewer that was tuned in was exposed to the trailer. In result, it gained much media attention and viewers. Not only that, the movie's soundtrack gained a lot of attention. The soundtrack included artists such as Kendrick Lamar, The Weeknd, Khalid, Swae, SZA, and more. One of my personal favorites is the song "All the Stars." The soundtrack gained a lot of popularity standing Number one on the Billboard 200. With the A-list celebrities involved it helped boost the hype for the movie. The effectiveness of the marketing they used to promote the movie allowed the film to make $361 million in its first weekend alone.
To conclude, marketing plays a vital role in the film industry. Marketing Strategies are essential for a film to be successful. A film should be advertised for potential watchers to try and realize it is coming out. The more viable the advertising procedure is, the more watchers the film is going to receive.
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