Editing the Commerical

Prior to last class, we were given the opportunity to start filming our commercials. It was our first time using the equipment required to make our project. Personally, the filming process was pretty fun and I really enjoyed it. Once we finished getting all of our footage, we can’t back inside and turned back in the camera and tripod. I kept the SD card so that I can start dumping the footage onto the desktop. The computers that I was working on was an older computer so it didn’t work as fast. It took nearly 30 minutes to upload some of our footage onto the computer. However, I was able to finish putting the footage we took that day on the desktop. 

Today, my group members and I were able to finish recording all of our footage to complete the filming process of our commercial. I acted in majority of the scenes which was a different experience for me. In addition, I also helped record some footage that we needed for the commercial. When we were completed with the all of the footage and was ready to move on to the editing process, we experienced some technical difficulties. When we came back into the classroom, I was prepared to finish dumping the footage we took today onto the computer. However, the computer that we used last

class was in use because not all of the computers were working. Therefore, we were unable to dump the footage onto the computer. Luckily, we had our own personal SD card which allows us to dump the footage onto the computer next class. 

Although, we were planning on at least editing our footage that we already dumped. However, we were informed that the editing software was down.

Our teacher had scheduled for our class to start the editing process of our commercials today. Due to the inconvenience, the class and I was unable to edit our raw footage. The editing software that we were supposed to be using today is Pinnacle Studios. We were taught a couple weeks ago, how to use the software when we edit our videos. I was hoping to get an hands on experience of the software but it was shut down. The combination of the old desktops and the software being down did not benefit my group whatsoever. Even though we couldn’t edit, I planned out what we may want to include in the background of our commercial. For example, I thought that it would be a cool idea to add background music in the commercial. Also, Kaliyah and I thought it would be a good idea to include the Nestle logo at the end. The last minute ideas enhanced the project!

Filming Process

In duration of the filming process, I helped carry out our props, camera, and tripod to the different shots. I also helped assist attaching the camera to the tripod. In our first scene, I took the establishing shot. For the establishing shot, I made the decision on taking the establishing shot in the senior patio. I decided to take the establishing shot in slow motion. I thought it would be a cool effect to the commercial. When I finished shooting establishing shot, I contributed an idea of taking a high shot of the flying L mural on the ground, with nestle pure life water splashing on it. I thought it would be a good idea to incorporate this shot into our commercial because it introduces how Nestle Pure life brings life to Fort Lauderdale High School. I recorded both of the shots. The tripod helped me get a higher angle for the high shot .

In addition, I played a role in the commercial. Because I am a cheerleader at my high school, we decided that I should play a role as the athlete in the commercial. During the filming process, I was dressed in my cheerleading uniform. I was directed to do cheer related things in the video as if I’m cheering at a event. Then, I would take a sip of the Nestle Pure Life water to hydrate myself. After, I would pass a bottle of nestle water to a student who seems dehydrated and needs to be refreshed. I was included in the two-shot when the student was trying the water. Lastly, I took another bottle of the water and shared it with an administrator. We used the administration to have someone represent the staff at fort lauderdale high. I would say I enjoyed playing one of the main actors in the commercial. In the end scene, I held the water expressing why you should buy Nestle Pure Life.

Finally, during the filming process I kept track of time . I had to make sure we were managing our time wisely so that we can get enough of our filming done. We were told to be back at the classroom by 10:35. So, I set a timer on my phone so that we can be back on time. Once the timer went off, I helped detach the camera to the tripod. Then, I folded the tripod down and placed it back into the bag. When we got back into the classroom, I went to a computer and turned it on so that we can start dumping. We uploaded all of our footage into the desktop so that we can edit them next class. When we were done, I checked in the camera, tripod, Sd card, and SD card reader.

Storyboard

My group has decided for the commercial to start off with an FLHS, Fort Lauderdale High, cheer leader. The cheer leader will look sad, “dead”, and will then drink the pure life water and be “brought back to life”. This cheer leader will then give the water to an FLHS student looking “dead” and will take a sip of the pure life water and be “brought back to life” as well. This process will be repeated two more times with the cheer leader giving the water bottle to a “dead” looking FLHS guidance counselor and administrator. When they get the pure life water bottle they will the be “brought back to life as well. For the final scene we will splash the Flying L sign on our senior patio with pure life water and say “Pure life brings life to Fort Lauderdale High”. For the first scene with the cheer leader drinking the water we will use a hand held and medium shot. For the second, third and fourth scene we will use a hand-held shot, wide shot and a two-shot. For the last scene we will use a high angle and a wide shot to show the whole Flying L symbol and the water being thrown. All scenes except for the last one will have a score sound track to enhance the commercial and engage the audience, while the last scene will have dialogue.

Editing Lesson Blog

In today's class, we learned about how to control the cameras and the tripod. Additionally, we learned how to edit our commercials. We started off learning how to handle the camera and tripod with care. I learned how to set up a tripod and how to move the handle up and down for tilt and left to right for a pan shot. To use a camera, we must check it out. Each camera comes with an SD card and SD card reader that will hold all of our footage. To film our commercials outside the class, we must have our student I.D on at all times along with a filming pass. The tripod can instead longer so that we can get different angles with the camera being stationary. I also learned that it was important to disconnect the camera from the tripod and then close the tripod carefully so that we can prevent any damages. This is important because many usually trip or stumble upon something as they are moving.

Furthermore, after we learned about how to record and use the tripod, we were introduced to the editing process. When we are ready to edit our commercials, we go to an app called Pinnacle Studios. Pinnacle studios is the editing processor that we will be using to edit raw-footage. Raw-footage is the original recording without any editing done to it. Once we open the app, we open up a folder. Then, we put the SD card into the reader and save our work onto the desktop. To locate our footage, we would look in the DCIM. This should be based on times and dates. If you are unable to locate your footage you go to private, go to AVCHD, go to the next folder, then go to stream. To ensure that you don’t lose all of your footage, you and your group must use the same computer to edit every time.

Also, we learned new vocabulary words. We because familiar with the words dumping and import. Dumping is a term that means getting the footage that you took and transferring it to the computer. Import is footage from the computer to pinnacle studios. To import footage on pinnacle studios, we click on “t” instead of word desktop. We must make sure our footage was imported entirely. To edit we click on “edit”. We were told to leave track 1 for titles, track 2 for footage, and track three for sound. We also learned how to split our footage by using the razor blade icon. Lastly, we learned how to export our footage when we are done with the project and to make sure it's in mpeg.4 and in full size, best quality.

Planning Blog for Pure Life Water Commercial

Props 

• Pure life water because it is the brand of water for the commercial. That is the only prop that we need for this commercial to work. 

Costumes 

• One of my team mates, Shania, will wear their cheer uniform because they are going to be apart of the commercial. 
• Me and the other team mate, Kaliyah, will wear Fort Lauderdale High School gear in order to represent the school in the commercial. 
• While the other people in the video will wear their typical school clothes. That will create a more realistic scene than having everyone wearing the same clothes, making it look rehearsed.

Schedule

• This class was a period to create our plans such as: costumes, props and the ideas of what we are going to do for the commercial. 
• Next class period we make storyboards
• After that we go through the filming process
• Then Finally we go through the editing phase

Location 

• Start:  the senior patio to display the water on the Flying L
• next: the hall way which is the exchange of water from students 
• next : the guidance office the exchange of water to a guidance counselor 
• next : the class room which is the exchange of water between teacher and student

Back up plan 

• if it begins  raining we will move the picture of the water to the stairway in front of the media center 
• if the guidance arent willing to participate well ask other administration 
• if students are missing well just replace them with other students 

Research Blog: Commercial Conventions

My group and I have decided to do a commercial on pure life water . we began research by searching up similarities in water commercials . We noticed that every commercial included water and mostly people. However most commercials only featured the condensation from the water bottle or even just a display of the water bottle. An example would be the fiji commercial . The fiji commercial only included the bottle with features of the fiji island. Instead of fiji we decided on pure life because we wanted to create a main idea that water brings life to Fort Lauderdale highschool

We also noticed that many commercials included people quenching their thirst . In many videos Water is used as a source of energy to people working out or even just normal day to day life . In some videos water is just represented as droplets . However water is mostly thought to be thirst quencher that satisfies people thirst.

Introductory

Hi, my name is Shania. I am a Junior also a student-athlete at Fort Lauderdale High School located in Fort Lauderdale Florida. Currently, I am enrolled in the Cambridge Program. The Cambridge program includes a variety of courses that are very interesting. This is my second year in the program. Even though it can be hard, I still find ways to manage both cheer and school.

If someone where to ask me how I would describe myself I would say this, I am passionate, outgoing,  friendly, caring, and intelligent. Believe it or not, I always look forward to the first day of school because I have the opportunity to make new friends. I feel like it’s important to keep a diverse group of people around you because you can learn more about people. In middle school, I took a peer counseling class in 7th and 8th grade. In duration of the class I met a lot of people who had different personalities, beliefs, and interests. This made conversations much more interesting because we all were different.

Outside of school, I like to travel, go shopping, and spending time with my family. A few of the places that I went too are Bahamas, Colombia, Jamaica, Costa Rica, Belize and etc. I have a desire for traveling because it’s almost like an  escape from the things that i’m used to. I get to see and learn about different cultures and interact with people of different nationalities. In addition, shopping is also something I like to enjoy. Clothes is another way for me to express myself without talking. It is way easier rather than expressing the type of person I am and my style.